Since the company was founded in 1958, our goal has been to enhance the lives and lifestyles of our customers through intelligent product features, intuitive functionality and exceptional performance. Today, millions of households around the world enjoy our products, whether TVs, audio, PC products or home appliances. In many areas of electronics, we are now among the world market leaders. This is not least due to the long-standing trust of our passionate and demanding customers. We are breaking new ground, bringing forth innovations and already today enable the technology of the future. As technology is continuously changing and exponentially growing, today’s businesses can rely on LG Electronics to accompany you through the digital & energy transformations taking place across the industries. New technologies and innovative applications allow real value propositions for our customers.

The IT EU Business Department is looking to hire a Marketing Coordinator: Your responsibilities

• Set up annual offline and online marketing plans for Europe IT B2B business (which includes local interpretation and initiatives (but is not limited to)):
  • Brand positioning
  • Communication strategy (which channels and media) with a strong focus on digital and social media
  • Actual communication in close cooperation with product marketing managers
  • Relationship with channel and channel partners
• Organize exhibition participation in Europe and managing relevant marketing activities
• Manage the marketing budget and improve efficiency and effectiveness of resources deployed
• Coordinate with B2B and B2C peers to participate in Cross-BU positioning towards specific vertical markets
• Sales Lead and MQL (Market Qualified Leads) management with Marketing Automation Tool (Eloqua, etc.) and CRM Tool
• Analyse marketing performance/ROI following the implementation of marketing activities
• Collaborate with Sales teams in European subsidiaries on sales and marketing strategy
• Gather and report market intelligence i.e. industry/customer specific needs, market trends, competitor intelligence, medical regulations
• Establish KOL (Key Opinion Leader) management plan and execution

 

Your qualifications

• Master’s degree in Marketing Communication or Business Management
• Minimum 3 years’ experience as marketing professional in a B2B business multinational environment
• In depth understanding and practical experience with social media channels and digital communication (in a B2B environment)
• Excellent computer skills (MS Office)
• Very good understanding of the IT B2B & Healthcare market
• Very good planning and implementation skills for marketing activities
• Excellent communication skills to address many internal and external stakeholders
• Excellent team worker, self-driven and self-motivated
• Positive and active attitude
• Fluent in English (Korean or one other European language will be valued)

Interested?
We look forward to receiving your completed application documents with cover letter, curriculum vitae, references and certificates.